Everything you want to know from Aquent and AIGA about pricing yourself as a designer.
Great Article on what to charge as a freelancer:
You’re only worth what clients think you’re worth.
Clients pay good fees only to freelances who combine talent with an aura
of business know-how and sophistication. How you dress, what you say,
and how you conduct yourself are at least 50 percent of pricing acceptance.
You must look and act like someone whose work should be worth more than
what is being asked for it. If not, and try as you may, it is unlikely
you’ll ever break out of the pricing cellar.
Today, larger design firms estimate jobs based on fees ranging from
a low of $125 to well over $200 an hour. The billing rate that established,
self-supporting freelances charge clients is typically from $100 to $150
an hour. As the AIGA|Aquent Salary Survey documents, the amount design
studios pay freelances to work on the studio's projects is considerable
less (as would be expected). Assuming you have talent and experience,
you should probably charge in this range or higher if you wish to maintain
a viable businesses.