Paul Rand Exhibition at MODA

Sunday, October 27, 2013 - Sunday, January 26, 2014

American designer Paul Rand (1914 – 1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, Westinghouse, UPS, and ABC – his design work was governed by fundamental principles that he identified in his writings, such as beauty, intelligence, repetition, symbol, and humor. Today, designers across the world derive influence and inspiration from Rand’s body of work, acknowledging that he set new standards for graphic design.
Paul Rand: Defining Design will examine the trajectory of Rand’s career in an entirely new way, juxtaposing his iconic designs with discussion of the design principles by which they were informed. In addition, short films, interviews, and examples of Rand’s persuasive writings will further illuminate this legendary designer’s thoughts on the design process.
The exhibition is curated by Daniel Lewandowski, creator of the website www.Paul-Rand.com.

Aquent and AIGA Design Salaries

http://designsalaries.aiga.org/
Everything you want to know from Aquent and AIGA about pricing yourself as a designer.

 Great Article on what to charge as a freelancer:
http://www.aiga.org/common/newsletter/designbusiness/source/designbusiness_200311.html

You’re only worth what clients think you’re worth. Clients pay good fees only to freelances who combine talent with an aura of business know-how and sophistication. How you dress, what you say, and how you conduct yourself are at least 50 percent of pricing acceptance. You must look and act like someone whose work should be worth more than what is being asked for it. If not, and try as you may, it is unlikely you’ll ever break out of the pricing cellar.

Today, larger design firms estimate jobs based on fees ranging from a low of $125 to well over $200 an hour. The billing rate that established, self-supporting freelances charge clients is typically from $100 to $150 an hour. As the AIGA|Aquent Salary Survey documents, the amount design studios pay freelances to work on the studio's projects is considerable less (as would be expected). Assuming you have talent and experience, you should probably charge in this range or higher if you wish to maintain a viable businesses. 

Pinokio

The Art of Tutoring

http://www.printaholic.com/15-cool-tutoring-flyers

Great site to peruse design and here is an article written about Tutoring and one of the posters selected for the article was created by last year's senior designer Jerad Hill. Evidentally the editors found it on his behance site. Totally unexpected surprising Jerad.

Tribeca.com - Hot off the presses: Online Article about GSU Designers

You can go to the main site www.tribeca.com or make a direct link here
http://tribecafilm.com/blogs/gsu-design-students-create-tff-2013-posters

MODA Teams

Here are the teams that I have chosen to put together. The decision was based on the strengths/weaknesses as well as the various differences in style by each individual designer.

You both have to work together and each individual designer has to bring their own ideas to the design table to make this work. There needs to be times when each designer will take the lead or compromise. There is grace in being able to do both. 

Whatever expectations you have about one another will be very different at the end of this assignment. You must work together to bring out the best in one another.

You are working with a prestigious client for this assignment.

The presentation must be professional. Your deliverables will be different from one team to another team. How you decide to translate the information into a visual image is up to each team. Each team will be different in design and possibly information and size.

You already have the assignment from Laura Flusche. You already have the information that you will need to create a design from. This was explained in detail at the MODA meeting a few weeks back.

The Deliverables should be a "zine" or booklet that can be used (maybe even folded or stapled) and given to those who want to support the museum. It could also come with a poster or fold out into a poster with all the information you wish to present.

Tuesday, October 8th: Teams will get together to discuss the layout/composition.

Thursday, October 10th: Teams can work outside the 468 or inside the lab on comps.

This means how you plan to layout the design and size/scale and imagery.

Tuesday, October 15th: A Working printed comp in progress will be discussed openly in class. 

Due Date is: Thursday, October 31st.

Andrea Book and Andy Hu

 Mariana Moreno and Nick Morrison

Rebecca Price and Matthew Simmonds

Courtnie Dani Fore and Tyler Merritt

Becki Mclean and Andrew Chen

Michael Pearce and Arnel Hasonovic

AnnaKate Auten and George Baker III

Danteng Li and Mirely Cabral

VyVy Vu and Michelle Parkos

Dakota Dahl and Mike Adams

No Class on Thursday October 10th

FYI: I wanted to let you know that I will in Los Angeles to judge a design competition on Thursday October 10th. You are welcome to use the 468 studio that day in my absence to work on your MODA project that is forthcoming.